Bachelor of Business Administration

The BBA program guides graduates onto the path of becoming business leaders or entrepreneurs. The BBA program naturally lends itself to the Master of Business Administration program as the next step, preparing graduates to choose the functional areas of management more effectively.

Course Details

Business wise, today’s world has become very dynamic. Pursuing a career in business today requires preparation for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. SSU undergraduate business education i.e. BBA is launching pad into this dynamic world. It prepares the students for leadership positions in the 21st century global marketplace. Future business leaders will be prepared to balance the goals of economic success with the constraints of greater social and environmental responsibility. The other salient features of this program are:

- It aligns students stepping into the business world either as professionals or entrepreneurs

- The curriculum is designed with a blend of industry and entrepreneurial needs with job oriented courses on retailing, It-tailing, insurance, banking, e-commerce

- Practical knowledge on market and industry is imparted to the students through regular market surveys, industrial visits and summer internships in leading industries

- Special coaching on improving communication skills, training on aptitude, reasoning, psychometric analysis for appearing for any competitive exams.

Specialization: The program offers specializations in Finance, Operation, Marketing and Human Resource Management.

Pedagogy: The pedagogy features case studies, reverse-order presentations, live projects, field and industrial visits, role play, model building, social sensitization and softer-issue laboratories. The tools and techniques of the Art of Living programs are an integral part of the curriculum, promoting holistic development.

Co-branded degree: The university has a tie-up with the National Stock Exchange and the students can seamlessly move from BBA to the co-branded PGDM Program in Financial Markets offered by NSE and Sri Sri University.

BBA at Sri Sri University

Global Network and Platform: The Art of Living’s vast network spanning across 150 countries as well as the university’s collaborations with organizations such as the World Forum for Ethics in Business offers an international platform for students who wish to work in corporations or become entrepreneurs.

Special Coaching: Students are offered special sessions on Mind Mapping and Management, the Happiness Program and Personality Development Programs. They are also trained to improve their skills in communication, management aptitude, reasoning and psychometric analysis for competitive exams

Practical knowledge: Students are offered hands-on-training through market surveys, industrial visits and summer internships in leading industries

BBC101Principles of Management4
BBC102Quantitative Techniques for Managers4
BBC103Business Environment4
BBC104Business Communication& English Language4
BBC105Accounting for managers4
Non-CoreAptitude& Quant ability
BBC201IT for Management (Excel , MS Access)4
BBC202Production & Operations Management4
BBC203Organization Behavior4
BBC204Financial Management4
BBC205Marketing Management4
BBS201Industrial Visit & Report Preparation4
Non-CoreLogical  Reasoning
BBC301Business Statistics4
BBC302BusinessEthics& Corporate Governance4
BBC303Indian Heritage& Culture4
BBC304Human Resource Management4
BBC305Event management& CSR4
BBc306Management information system (MIS)4
Non-CorePsychometric analysis
BBC401Business Planning4
BBC402Science & Civilization4
BBC403Insurance & Retirement Planning4
BBC404Cost & Management Accounting 4
BBC405Talent management4
BBS401Market Survey 4
Non-CoreEnglish/verbal  ability
BBC501Market Research4
BBC502Legal Aspects of Business4
BBC503Globalization & change4
BBE501Retailing & e-TAILING (Marketing)4
BBE502Consumer Behavior & Customer Relationship  Management (Marketing)4
BBE503Services Marketing (Marketing)4
Non-CoreEnglish/verbal  ability
BBC601Entrepreneurship & Small Business Mgt.4
BBC602Fiscal Management4
BBE601Elective 1 (FM/HRM/OM)4
BBE602Elective 1 (FM/HRM/OM)4
BBE603Elective 1 (FM/HRM/OM)4
BBS601Project work4
Non-CoreEnglish/verbal  ability


10+2 PASS and Minimum 50 %<


Duration - 6 Semesters (3 Years)
Seats - 120

Per SemesterINR 30,000
Hostel type (Default)4 sharing non AC, INR 35,000/- Per Sem

Fee Details apart from Tuition and Hostel Charges:

Admission fee: INR 5000/-
Examination Fee: INR 5000/-

Caution deposit
Library deposit: INR 5000/-
Hostel Security Deposit: INR 10,000/-


Dean,Faculty of Commerce and Management Studies Dean,Students' Welfare, & Professor in Management Studies
Assistant Professor
HoD - Undergraduate Courses, & Associate Professor
Assistant Professor
Assistant Professor

Student life


  • What is the Bachelor of Business Administration (BBA) Program about?
    The Bachelor of Business Administration (BBA) is an undergraduate degree program in business management. The degree is conferred upon a student after three years of full-time study in one or more areas of business concentrations. The BBA program usually includes general business courses and advanced courses in specific concentrations. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and allow students to specialize in a specific academic area.

    Q. Why should I take up the BBA program?
    In a rapidly changing economy, new opportunities arise every day for candidates with specific business administration knowledge and skills. A bachelor's degree in business administration can help you obtain those particular abilities and master the latest methods. The degree also develops practical managerial skills, analytical skills, communication skills and business decision-making capabilities within you. The BBA program gives you the skills to gain a competitive edge in the market. Upon completion of the program candidates will be able to collaborate on business decisions effectively using high-performing business management techniques.

    Q. What is the course structure of the BBA program?
    The core curriculum of the BBA program provides a general foundation in business administration. The final year of education would involve more advanced study. Students will have the opportunity to take up elective courses that focus on specific areas of business, such as marketing, finance, human resource management and operations management along with a number of other concentrations.

    Q. What does the curriculum involve?
    The BBA was developed with the help of top business leaders, so our graduates leave with the competencies employers seek. Students will not only be prepared to meet the challenges of a global marketplace in a wide variety of industries, but also hold a BBA degree valued by companies nationwide.

    The curriculum of BBA Programme is designed with a blend of industry and entrepreneurial needs which includes many job oriented courses on retailing, e-tailing, insurance, banking and e-commerce. We also provide opportunities for students to participate in special workshops on mind mapping and the Art of Living Happiness Program. We also facilitate special coaching on personality development to improve communication skills and facilitate holistic development. Students are offered training on aptitude, reasoning, psychometric analysis for management aptitude tests such as the CAT, XAT and MAT. Students are also offered the opportunity to develop their practical knowledge on the market and the industry through market surveys, industrial visits and summer internships in leading industries.

    Q. Why should I take up the BBA program at Sri Sri University?
    The Faculty of Management Studies at Sri Sri University has an outstanding faculty base where students have the opportunity of daily contact and feedback from their professors. With small class sizes and a student to professor ratio of 10:1, students have the opportunity for face-to-face interaction with professors on a regular basis. Students are given an international outlook by participating in the Global Leadership Series (GLS) where leading professionals around the world deliver and share their thoughts with the students. The student community at Sri Sri University is highly diverse with students from across 20 states and five countries, so students learn to feel at home anywhere in the world. The program offers an innovative and practical approach that prepares students to meet the professional challenges to be faced in future. Q. What are the career options for BBA students?
    Career options for BBA students largely depend on the proficiency of the students. There are many different jobs that may be open to the students in the business administration field. Some of the most popular options include the sectors like Accounts, Advertising, Business Processes, Finance, Human Resources Management, General Management, Marketing, Office Administration, Public Relations etc.

    Q. What are the options available for further study after graduation?
    Many students who earn a Bachelor of Business Administration degree also choose to take up the Master of Business Administration (MBA) degree. An MBA is one of the most well regarded educational qualifications in the business world.

    Q. I have just completed my +2. Can I apply for the BBA program?
    If you have completed or are about to complete plus two from any higher secondary board and have scored 50% marks in aggregate you are eligible to apply for the program.